Amazon’s Kindle 3 Is Proving To Be A Popular Gift Idea

When you’re looking for gift ideas – for Christmas, birthdays, anniversaries or any other special occasion, the Amazon website is the ideal place to do a little research. They are definitely the largest, and probably the best known, online retailer in the world after all. With online retailers like Amazon, it’s very easy to see what is selling well. You can be certain that any product in the Amazon top sellers list is very popular indeed. These lists can serve as a great source of gift ideas.

So you can be sure that the best selling item on the Amazon website is extremely popular. As a matter of fact, you are guaranteed that it is in huge demand. Since the end of 2009, The Kindle reader has been the number one selling item on the Amazon website. There was no shortage of industry analysts who anticipated the demise of the Kindle at the hands of the Apple iPad – but, in fact, it seems to be selling faster than ever.

The release of the enhanced Kindle 3 in August of 2010 simply served to underline Amazon’s dominant position in the ebook reader market. The latest enhanced Kindle 3 has a variety of different technical upgrades – including a smaller and lighter case, increased memory (enough for around 3,500 books) and an improved, high contrast e-ink technology display.

Amazon also unveiled a new entry level Kindle which had WiFi only connectivity – ideal for those who don’t anticipate the need for connecting outwith a WiFi zone – priced at just $ 139. The price of the WiFi plus 3G model was also cut to just $ 189. Both of these options are priced considerably below even the entry level iPad, and that was clearly an influential factor in ensuring that the third generation reader became the fastest selling version of the Kindle to date.

The fact that there are no monthly download or connection fees associated with the Kindle is another appealing aspect of the Amazon price model. Amazon is known for being tight lipped as far as actual sales figures go – but a company spokesman did advise that sales of the Kindle 3 were in the “millions”.

The new reduced prices make e-book readers very attractive to potential buyers. Considering that e-book prices are typically lower than conventional printed books, and also that there are many out of copyright books available as free downloads, it’s very possible that users could recover the cost of their reader in a relatively short time.

It could well be that 2010 will prove to be the year that e-book readers really go mainstream. Lower price levels, improved functionality and an ever growing selection of available books to choose from will make e-book readers in general, and the Kindle in particular, a popular gift choice over the 2010 festive season.

Find out more about the Kindle 3 for yourself. It’s the future of reading – you can even play games on the Amazon Kindle – some games are even free!

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